Sydney Buck

The Better Business Bureau’s motto is “Start With Trust” and every business should hold the same value system. Through the BBB’s setting of standards, supporting best practices, celebrating business role models local businesses and communities have a common ground from which to conduct business. The BBB also can address substandard marketplace behavior and thus create a community of trustworthy businesses. The work of the BBB is important for both sides of the equation: by defining what a trustworthy business is and how it should conduct itself as well as providing an outlet for customers who feel wronged. All of this is to say that trust is the cornerstone of every aspect of business and it goes without saying that trust should be the cornerstone of all relationships.

As a young consumer my parents have taught me to look for the BBB logo on local businesses. One of the issues that I have personally faced where a business didn’t live up to the ethical standard is when I paid for a product from an online vendor. Everything seemed fine during the ordering process. The website was well put together and the products were clearly displayed and it was from a United States company. I paid about$75.00 for a product that was to be a gift for a friend. I did not check the BBB before I submitted payment and I learned a valuable lesson. Through numerous emails to the company about where the product was and when it would arrive I cam to understand that I had paid for something that the company never intended to produce. It was only after months of back and forth did I look at the BBB’s website in the state where the company was located to find that there were literally hundreds of complaints about the same issue. I did go ahead and file a complaint but to date I have never received are fund or the product Lesson learned! Now as a general practice I never order anything online without checking the BBB ahead of time.

My father owns and operates a business that is accredited by the BBB and his business model is 100% based on trust. Without trust, he simply wouldn’t be in business and theBBB logo he places on his office window is more than just a decal. It is an emblem that he takes the issue of trust to heart and is a way to let all his clients and potential clients know how they will be treated.

Owning and operating a small business in America is many things: it’s complicated, rewarding, exhausting, and exhilarating. The guidance of the BBB and the powerful message they provide is paramount to business success in the 21st century. Without the BBB’s trust that they ensure, there would be many businesses out there whose only soul purpose is to scam, just like my experience. The BBB allows my dad to not only create a business, but a business that people can trust.

Tell us a little about yourself
I was born and raised in Alaska and I am the youngest of three siblings. I have been an athlete my whole life and participate in competitive ski racing since the age of six. Ski racing has given me the opportunity to travel all over the United States and Canada. International travel is a dream of mine, and through college I hope I get the chance to study abroad.
List and explain any awards received related to academic achievement
I have been on the Honor Roll every year I have been in school. I have received the Academic Team Award for the past five consecutive years. This award is given to student athletes who have consistently earned excellent grade point average. I have also received the Brian Russell merit scholarship. This award is given to Alaskan ski racers who strive in academics.
Describe at least three school-related extra-curricular activities
-Ski racing for Alyeska Ski Club
-Partners Club at South Anchorage High School
-Gymnastics at South Anchorage High School
Explain at least one leadership role that you have held
Being on the ski team, you start to gain leadership and become a role model the older you get. This year, I was the oldest girl on the ski club. With that, I had to show the younger athletes how to responsible, being respectful to our coaches, but also having fun within a serious environment.